ANCHOR & CREW x Mens Natural Skincare

ANCHOR & CREW, established in 2014, is a British brand renowned for its handcrafted jewellery that embodies modern minimalist design and ethical craftsmanship. Over the years, the company has expanded its offerings to include clothing and goods, reflecting its commitment to sustainable and conscious consumerism. Here, we highlight their most recent launch: mens natural body and skincare.

Jewellery Collection & Sustainability

At the heart of ANCHOR & CREW's product line is its jewellery collection, which includes mens bracelets, bangles, necklaces, and more. Each piece is handcrafted in Great Britain using materials such as 100% recycled .925 sterling silver, natural hide leather, and authentic natural stones. The brand is particularly known for its anchor, rope, and leather bracelets, which have garnered a global following.

A core principle of ANCHOR & CREW is sustainability. The brand exclusively uses recycled precious metals in their jewellery, significantly reducing greenhouse gas emissions compared to mined silver. For instance, a mined silver item produces approximately 300g of greenhouse gases, whereas the same item made from recycled silver produces only about 4g. This substantial reduction underscores the environmental benefits of their practices. By operating a transparent and traceable supply chain, ANCHOR & CREW ensures that every product meets high ethical standards. This commitment empowers customers to make informed choices and supports the brand's mission to enact positive change within the industry. Their rope is also hand-wound and certified Navy grade, used by the GB Royal Navy, and their silver and gold are 100% recycled and hallmarked accordingly.

ANCHOR & CREW's dedication to quality and ethical practices has led to significant growth in their retail presence. By November 2017, the brand already surpassed 100 stockists, including partnerships with notable retailers such as House of Fraser, Drakes Jewellers, and Wolf & Badger, and is now available at the likes of Harvey Nichols and Zalando. This latest expansion reflects the increasing demand for their handcrafted products and the British brand's growing reputation.

Consciously-Made & Fun. Clothing & Apparel

In addition to jewellery, ANCHOR & CREW had entered S/S24 with the launch of their new clothing and apparel. Their collection so far includes unisex and mens embroidered t-shirts, hoodies, sweatshirts, jackets, and swimwear, all designed with the brand's signature modern-minimalist aesthetic. The clothing line is made exclusively from conscious materials, such as organic cotton and official Harris Tweed cloth, reflecting the company's commitment to sustainability.

ANCHOR & CREW's clothing designs are characterised by a modern-minimalist style, incorporating subtle nautical elements that pay homage to the brand's heritage. The use of organic cotton aligns with their commitment to sustainability, ensuring that each piece is both eco-friendly and comfortable. The embroidered motifs add a touch of individuality to the apparel, making them suitable for those who appreciate understated wears with a hint of fun influence.

To combat waste in fashion, ANCHOR & CREW manufactures all clothing and apparel on demand. This approach minimises over-production and aligns with their philosophy of "Buy Less Buy Better," encouraging consumers to invest in high-quality, sustainable pieces. The brand's ethical commitments extend beyond materials to encompass fair labour practices. ANCHOR & CREW ensures that workers are paid more than the national minimum wage and operate in good conditions. This approach aligns with certifications such as Fairtrade FLO-Cert, GOTS (Global Organic Textile Standards), WRAP Compliance, and Social Accountability International SA8000.

Men's Body & Skincare

Further diversifying their product offerings, ANCHOR & CREW has recently launched a body and skincare range. Formulated by science, their collection comprises men's hand washes, moisturising day cream, beard oil, face creams and gels, and body serums made from a range of organic and natural certified (COSMOS), vegan and gluten free ingredients and are suitable for all skin types. Examples include:

• Natural Mens Moisturising Cream: A cream for men that absorbs quickly and provides instant hydration and nourishment,a face cream that is formulated with multi-molecular-weight Hyaluronic Acid and soothing Bisabolol to make your skin look exceedingly dewy and plump all day long, with anti-oxidant rich Rowanberry Extract to help protect against environmental aggressors and maintain the skin's youthful appearance.
• Natural Mens Beard Oil: A non-greasy formula that is crafted with a blend of premium natural oils to provide pro-level results and a refreshing and energising experience, a softening beard oil that absorbs quickly leaving the beard smooth and softer to the touch, and is enriched with 1% Cannabidiol to calm the underlying skin and provide a comforting effect.
• Natural Mens Hair & Body Wash: A multi-use hand, body and hair wash with an uplifting and refreshing woody fragrance with green notes of freshly cut grass, smoky vetiver and amber, a hair and body wash that cleanses the body and the hair while maintaining its soft texture, strengthening and giving the hair volume.

ANCHOR & CREW's launch into body and skincare aligns with the brand's ethos of providing ethically made, high-quality goods. Each of their body and skincare products reflect the same commitment to sustainability and craftsmanship that defines their jewellery and clothing lines. ANCHOR & CREW, maintain self-care of your explorer personality.

Brand: ANCHOR & CREW
Photography: ANCHOR & CREW