The Swedish word for time, TID are a brand whom explores the notion of time via products and creativity. With ‘time’ undoubtedly a precious currency to spend (particularly in today’s age of busy-ness and life’s chaos), TID use their time in perfecting their unique time-keepers.
Based in a studio and flagship store found in Stockholm (Sweden), TID are particularly known for their playful usage of inventive materials and details to produce a limited collection of iconic timepieces that ought to be your everyday essential. Nicely adapting to each different season and style as time goes by (pun intended), TID also act as a canvas for artists, thinkers, writers and visualisers to each year conduct a creative research with one very simple brief: Explore Time. The latest collaboration is that of Clara von Zweigbergk, a designer who has previously worked with the likes of Louis Poulsen, Areaware and SATORI & SCOUT favourite, Hay.
Known for her work with colour, this collaboration saw her love for the intricacies of crochet knitting techniques become introduced into the watch’s wristband, whereby the fusion of intricate detail by knitwork and the dial’s minimalism is really quite compelling. Manufactured in part by Netherlands’ TextieLab, the resulting collection features five knitted wristbands made from fly fishing nylon thread that are each different colours: green, yellow, coral red, white and blue. Each of a unique stitching technique (very nice detail indeed), the collection sees the all-white dial kept consistent to particularly showcase the wristband as the fore-running design element.
Limited to just 300 exclusive watches each, every watch purchase also arrives with an additional black nylon wristband to enable you to switch between the colourful materials and a more monotonal classic. Do you have a favourite colour? The dark green is our first choice.
Discover more about the brand online at: TidWatches.com
Refreshingly New In A Plethora Of MundaneWatch brands are always fighting for window space as the list of competitors continues to ever-grow endless. The usage of canvas as the wristband's material is certainly unique and absolutely gets our attention.
(Photography Credit : Tid Watches)