Coffee has become the all-time favourite beverage in almost every household, workplace and other it seems, and whilst you may or may not be advocates for such a beverage to arrive into your hands via a little aluminium capsule, one thing is for sure that you will at least know of Nespresso. A brand of equal goliath recognition in another field is Caran d’Ache and you might already be wondering what a coffeemaker and a pen manufacturer have in common. Introducing the official collaboration between the two brands, handwriting and coffee have certainly just been made that little bit more environmentally sustainable.
Presenting a new ‘849 ballpoint pen’ in a limited edition series, such a pen is made entirely from the aluminium that has been recycled from Nespresso’s coffee capsules. An exclusive writing instrument that has been born of an encounter between two iconic Swiss companies, both brands share common values: sustainable development, innovation and Swiss design quality.
With the conventional ‘849 ballpoint pen’ arguably Caran d’Ache’s most-known product used world-over, such a product line has been intrinsically refined and improved over the years by way of design, but never by materiality; until now. As Carole Hubsher, President of Caran d’Ache, explains, “…this collaboration is in keeping with our philosophy which has been founded on sustainable development, innovation and creativity for more than 100 years. Caran d’Ache is delighted to be a valued partner of Nespresso in this unique project which has given rise to this fashionable everyday design accessory.”
Also manufactured in Caran d’Ache’s Geneva (Switzerland) factory alongside all of the brand’s conventional product lines, this collaborative pen has been only made available in Nespresso’s signature capsule colour. With Nespresso’s popular Dharkan capsules used for the melting down and recycling of such aluminium material, even the packaging is recycled cardboard, and together, gives Switzerland yet another product-type to be super proud of. Perhaps most known for chocolate and wristwatches – banking should also be certainly considered here – and now too, coffee and writing instruments. Stylish for any discerning man or woman’s desk, such a pen is, in fact, perfect for anyone and everyone; one sustainable action at a time.
Discover more about the brand online at: CarandAche.com
Recycling Matters TodayA salute to recycling, such a collaboration and design is such to remind coffee (and all) consumers of the infinite durability of aluminium which can be remelted and reused again and again. The infinite potential of aluminium, let's keep recycling.
(Photography Credit : Caran d’Ache)